YANA League Successfully Concludes Season 2, Clocks 1.2 Million Views on Social Media
Mumbai, October 2026 – YANA League has successfully concluded its second season, emerging as a promising platform for Indian table tennis and clocking 1.2 million views on social media alone, excluding broadcast and telecast. In just six mo...
Mumbai, October 2026 – YANA League has successfully concluded its second season, emerging as a promising platform for Indian table tennis and clocking 1.2 million views on social media alone, excluding broadcast and telecast.
In just six months, the league has shown rapid growth. What began in March 2026 as India’s inaugural Women’s Table Tennis League with 8 teams and 48 players focused on mental wellness, has grown to 12 teams and 72 players across men’s and women’s categories. Season 2, themed around Breast Cancer Awareness, combined competitive sport with a social cause.
The season’s nationwide visibility was driven by a strong media and PR push. HR Media managed the league’s PR, ensuring coverage across the country, while Josh Media added value in taking the league’s greeting and messaging to every corner of India. The campaign also included advertisements on 400 screens in Pune Metro through SGB Advertisers, large-format hoardings in Mumbai by Global Advertisers, radio partnership with BIG FM, and telecast on Hathway and Dance Sport reaching over 1 crore households. CampaSure and CampaPace were the Hydration and Beverage Partners and Max Protein was the Energy Partner.
